Lentorama 2020: 40 Days of Food

Day 3: Peeps

Much like candy corn at Halloween, there is little to no middle ground when you ask people about whether or not they like this iconic Easter candy.

(Though I have to admit, I may be in that middle. I don't hate Peeps the way that I hate candy corn, but I don't exactly look for opportunities to eat Peeps either.)

Peeps are a marshmallow candy shaped, originally at least, as chicks (with their name coming from the distinctive sound made by chicks). They've been made by the Just Born company since the mid-1950s, when they bought the company that originally produced them. The folks at Just Born figured out a way to make what was a hand-formed candy into something that could be mass produced, and they quickly became ubiquitous at Easter.

The chick was joined by a rabbit in the 1960s, and new shapes, colors, and flavors would be added over the years. The company would later create Peeps merchandise (with products from lip balm to nail polish to plush toys and pillows), and even open some Peeps-branded retail outlets.

But going back to the original Peep, why is it so divisive? Part of it is the flavor; the marshmallow taste isn't that strong, and I find the coloring adds a bitter note (or at least I did the last time I had one). There's also a texture question, as Peeps can go stale quickly, though there's a notable segment of Peep eaters who specifically want them to be a little stale so there's a little firmness and crunch. But they're cheap and handy to fill out an Easter basket, so I don't think Peeps will be going away any time soon.