Lentorama 2020: 40 Days of Food

Day 8: hollow chocolate Easter bunny

While it didn't quite stack up to Christmas morning - then as now the gold standard for childhood nervous energy - Easter morning had its own excitement, not the least of which was the Easter basket. Full of sweet treats and the occasional present, the crowing glory of most baskets was a chocolate rabbit. You'd unwrap it from its shiny foil, take a big bite... and it would be hollow. Why would chocolate makers play such a cruel trick?

Simple. Hollow bunnies are easier to eat than solid ones.

As noted in this article, there is a point where chocolate can be too thick to eat easily, especially for kids. Hollow bunnies are easier to bite through and break apart as needed, which is a much more positive experience. The manufacturer also benefits from being able to make larger bunnies with less chocolate, which entices the eater. Even if it winds up being a lie.