Game - that was the oddest Super Bowl in some time. Consider that it included:
- the longest play in Super Bowl a history, a 100 yard interception return for TD to end the first half
- a safety, the first since Super Bowl 25
- the first Aussie to play in a Super Bowl (punter Ben Graham)
- a missed opportunity to invoke the Tuck Rule at the end
- the NFC winning its 12th Super Bowl coin toss in a row
- the Arizona Cardinals
Ads - unlike the game, these were less entertaining than expected. The best ad according to USA Today's Ad Meter was the Doritos ad where a guy uses a crystal ball to get free Doritos. It was apparently made by two guys with no advertising experience. Someone's getting fired today.
Meanwhile, the brain trust at Northwestern's Kellogg School of Management tabbed the Monster.com ad as the best of the bunch. Considering I had to check what this ad was about when I first read about this (and then had to check again before writing here - it's apparently the ad that had a guy sitting under the rear end of a deer), this may not be the best choice.
And to muddy things ever further, the GoDaddy "enhancement" ad was apparently the most-watched ad of the night. I assume it has to do with the promise of seeing boobies if you go online to watch the rest of the ad.
All that being said, three ads that I liked better than the AdMeter folks were the Pepsi "MacGruber" spot, the Hulu ad with Alec Baldwin, and the Audi ad (mostly for the way Jason Statham doesn't even try to use a Lexus to make a getaway).
Puppies! - and yes, I did watch some of the Puppy Bowl, both before the game as a time killer and during halftime (which managed to sync up with PB's all-kitty halftime). I'd have been more interested had there been a daschund involved, but I did like the touch of using a Chinese Crested as a streaker.
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