The wife had the judge shows on for a while this afternoon, and while there's always an interesting slice of humanity involved in these programs, the least comprehensible part of the viewing experience was an ad for DirecTV.

For the most part, the ad was straightforward - touting various aspects of its service, hardware, and price. What made it odd was the appearance of this woman who was just... dancing. She had no relationship to the message of the ad (other than dancing in reverse and forward again when they were talking about the joy of using a DVR), she was just there, dancing.

I'm curious what ad genius came up with the pitch, though I'm sure it was fueled by the dancers Jerry Springer used (still uses?) on stage during his show. The DirecTV Dancer wasn't dressed as provocatively, though her level of attractiveness and dancing ability was on par with Springer's Steppers. As you can imagine, neither of those comparisons is a compliment for either woman.

I didn't think there'd be an ad campaign more stupid than that for the Local Phone Company, but there you have it.